One Page Design

This landing page was part of a digital campaign to invite visitors to the República Digital stand at the 2018 book fair. With this, the users were able to view all the events which would take place at the fair and also know the digital initiatives that the government had for the country.

Role

Art Dir. / Designer

Agency

Adventures Digital

Date

2018

Challenge

We needed to promote the event and all the activities which would take place on the stand.

Design of this landing page and digital campaign conceptualized based on the interior layout of the stand. Under the same concept, ads for digital advertising were also designed.

My role

As Art Director/Designer I executed the design direction of the digital campaign, including custom iconography and identity system, together with the creative director and copywriter.

After the concept was developed together with the creative director and team, we did some brainstorming and sketches on the wall to come up with some ideas for the site. Then I started the UI design for web and mobile. After the presentation and approval, I did the hand-off of all the assets to the developer.

R:D Book Fair